Our Values represent our core beliefs, serving to unify and inspire us as we move toward becoming a more agile, customer-focused and innovative company.

Kodak has been global from the beginning. We embrace the diversity of human experiences, backgrounds, mindsets and cultures.

Kodak TV In India

We were created in 2016 out of the exclusive brand licensing agreement between our parent company, Super Plastronics Pvt Ltd. (SPPL), and the Eastman Kodak Company, USA. Holding the exclusive licensee in India, SPPL gradually escalated its innovation from CRT TVs to Smart LED TVs. Today, we are one of the leading Made in India brands that manufactures smart TV ranges to fulfil consumers’ needs and fit every pocket. We take pride in being the first Indian TV brand to officially partner with Google for Android, to bring Indian manufactured and affordable smart TV Range with Android 9. Our mission is to make day-to-day life easier in every space by bringing people-friendly technology perfect for entertainment, work, and learning. With the vision of putting India on the global map as the leading smart TV manufacturers, we constantly innovate to bring in a patented technology that’s at par with international standards, for Indian consumption.

Laying the

Foundation

In 1880, George Eastman, a young hobbyist photographer and school dropout, became one of the first to successfully manufacture dry plates commercially in the United States. One year later Eastman and Henry Strong formed a partnership called the Eastman Dry Plate Company.

George Eastman

He was a high school dropout, judged “not especially gifted” when measured against the academic standards of the day. He was poor, but even as a young man, he took it upon himself to support his widowed mother and two sisters, one of whom had polio.

He began his business career as a 14-year old office boy in an insurance company and followed that with work as a clerk in a local bank.

He was George Eastman, and his ability to overcome financial adversity, his gift for organization and management, and his lively and inventive mind made him a successful entrepreneur by his mid-twenties, and enabled him to direct his Eastman Kodak Company to the forefront of American industry.

But building a multinational corporation and emerging as one of the nation’s most important industrialists required dedication and sacrifice. It did not come easily.

AWARDS

TIMELINE

Jan. 19, 1877 Jan. 19, 1877
Jan. 19, 1900 Jan. 19, 1900
Jan. 19, 1935 Jan. 19, 1935
Jan. 19, 1973 Jan. 19, 1973
Jan. 19, 1975 Jan. 19, 1975
Jan. 5, 2005 Jan. 5, 2005
Jan. 10, 2007 Jan. 10, 2007
May 2, 2008 May 2, 2008
Dec. 30, 2010 Dec. 30, 2010
2016 2016

Jan. 19, 1877

George Eastman, left, with a fellow inventor, Thomas Edison, in the late 1920s.

George Eastman bought a camera in 1877 and paid someone to teach him how to use it. Then he found an easier way. First he replaced the wet-plate process, in which photographers had to cart chemicals around, with a dry-plate system, so they could just take along Eastman’s precoated glass. Then he replaced the glass plates with paper film, leading to the simpler camera called the Kodak.

Jan. 19, 1900

In 2000, Kathy Connor, a curator of the George Eastman Collection, displayed a $1 Brownie camera, still in the original box.David Duprey/Associated Press

The Kodak was relatively expensive, so Frank Brownell of Kodak gave the world the Brownie camera, a boxful of visual memories for only $1. The name was taken from a storybook character to appeal to children.

Jan. 19, 1935

Old Kodachrome slides in Clarence, N.Y.David Duprey/Associated Press

Kodachrome, the first film to effectively render color, was an instant hit and had its heyday in the 1950s and ’60s. Kodachrome was favored by still and movie photographers for its rich but realistic tones, vibrant colors and durability. Unlike other color film, Kodachrome was purely black and white when exposed. The three primary colors that mixed to form the spectrum were added in three development steps rather than being built into its layers.

Jan. 19, 1973

Paul Simon in 1973.

”Makes you think all the world’s a sunny day,” Paul Simon sang in his 1973 hit ”Kodachrome,” which included the plea ”Mama, don’t take my Kodachrome away.”

Jan. 19, 1975

Steven J. Sasson, an electrical engineer at Eastman Kodak, created a digital camera, much to management’s dismay.James Rajotte for The New York Times

Steven J. Sasson, an electrical engineer who invented the first digital camera at Eastman Kodak in the 1970s, remembers well management’s dismay at his feat. “My prototype was big as a toaster, but the technical people loved it,” Mr. Sasson said. “But it was filmless photography, so management’s reaction was, ‘that’s cute — but don’t tell anyone about it.’”

Jan. 5, 2005

Kodak’s LS 753 digital camera, on an EasyShare dock that prints photographs without a personal computer.Michael J. Okoniewski for The New York Times

The company introduces what it says is the first digital camera able to send high-resolution images without connecting to a computer. The EasyShare-One camera allowed users to share pictures online or by e-mail.

Jan. 10, 2007

Kodak’s health division assembles a radiography system.Jay Capers/Democrat an Chronicle, via Associated Press

The company says it will sell its X-ray film and medical imaging equipment operations to an investment company, Onex of Toronto, for $2.35 billion in cash. Unlike Kodak’s consumer film business, which rapidly collapsed as many photographers switched to digital cameras, X-ray film sales declined more slowly and the unit remained profitable.

May 2, 2008

Allan Camp, a technician at Kodak’s inkjet development center in Rochester, works on the development of print heads for printers.James Rajotte for The New York Times

Kodak introduces Stream, a continuous inkjet printer that can churn out customized items like bill inserts at extremely high speeds.

Dec. 30, 2010

Dwayne’s Photo, in Parsons, Kan., processed the final rolls of Kodachrome.Steve Hebert for The New York Times

The last processor in the world of Kodachrome, the first successful color film and still the most beloved, is shut down in Parsons, Kan., to be sold for scrap. Kodachrome rewarded generations of skilled users with a richness of color and a unique treatment of light that many photographers described as incomparable even as they shifted to digital cameras.

2016

We were created in 2016. Super Plastronics gained the exclusive brand license to sell Kodak TV in India.. Holding the exclusive licensee in India, SPPL gradually escalated its innovation from CRT TVs to Smart LED TVs. Today, we are one of the leading Made in India brands that manufactures smart TV ranges to fulfil consumers’ needs and fit every pocket. We take pride in being the first Indian TV brand to officially partner with Google for Android, to bring Indian manufactured and affordable smart TV Range with Android 9. Our mission is to make day-to-day life easier in every space by bringing people-friendly technology perfect for entertainment, work, and learning. With the vision of putting India on the global map as the leading smart TV manufacturers, we constantly innovate to bring in a patented technology that’s at par with international standards, for Indian consumption.

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